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“Fashion, as we know it, is dead,” the Austrian-born American designer Rudi Gernreich proclaimed in “In the new environment of the future.

Rudi Gernreich was an American fashion designer, dancer, and gay rights activist.

Gernreich, Rudolph ("Rudi")

(b. 9 August 1922 in Vienna, Austria; d. 21 April 1985 in Los Angeles, California), avant-garde fashion and costume designer, style setter, and creator of the monokini and no-bra bra.

Gernreich was the only child of Elizabeth Mueller and Siegmund Gernreich, a middle-class hosiery manufacturer in Vienna, Austria, who killed himself when Gernreich was eight years old.

As a young boy, Gernreich spent his spare time in his aunt's upscale dress shop, where he sketched the elegant women's fashions and learned firsthand about fabric basics, French fashion, and good clothing design. Then in 1938, when he was sixteen, Gernreich's mother joined a stream of Jewish refugees who escaped to the United States and settled in California.

Gernreich attended Los Angeles City College and Los Angeles Art Center School. After college (he never earned a degree), he joined the Lester Horton Company, a regional California dance troupe, where he danced and designe